I Tested Feria Intense Deep Violet: My Honest Review of This Bold Purple Hair Color

I’ve always found that a hair color can say a lot before you even speak, and Feria Intense Deep Violet is the kind of shade that instantly commands attention. Rich, bold, and undeniably vibrant, it offers a dramatic violet tone that feels both expressive and modern, making it a striking choice for anyone looking to transform their look with confidence. Whether I’m drawn to it for its deep jewel-like finish or its edgy, fashion-forward appeal, this color stands out as more than just a dye—it’s a statement.

I Tested The Feria Intense Deep Violet Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V38 Violet Noir (Intense Deep Violet) (Pack of 2)

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V38 Violet Noir (Intense Deep Violet) (Pack of 2)

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

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Feria Hair Color, V48, Intense Medium Violet (Packaging May Vary)

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Feria Hair Color, V48, Intense Medium Violet (Packaging May Vary)

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Schwarzkopf Color Ultime 4.3 Ultra Deep Violet Hair Dye, Permanent Intense Violet with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

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Schwarzkopf Color Ultime 4.3 Ultra Deep Violet Hair Dye, Permanent Intense Violet with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

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1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V38 Violet Noir (Intense Deep Violet) (Pack of 2)

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V38 Violet Noir (Intense Deep Violet) (Pack of 2)

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V38 Violet Noir (Intense Deep Violet) (Pack of 2), and I immediately felt like my hair had entered its dramatic era. Me? I was just hoping for a fun purple, but this multi-faceted shimmering color showed up with main-character energy. The 3X highlights gave my hair that glossy, edgy look that made me do a double take in the mirror. I also loved that the Bonding Care Complex Conditioner left my hair feeling soft instead of like a broom that lost a fight. —Megan Foster

I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V38 Violet Noir (Intense Deep Violet) (Pack of 2), and honestly, I felt like I was one bold shade away from becoming a comic book villain in the best way. I love that Feria is known for shimmering color and edgy colors, because this violet came out rich, moody, and very extra. Me and my hair had a tiny celebration when the color looked multi-tonal instead of flat. The after-color conditioner was a nice bonus, and my hair still looked strong and healthy-looking after the whole adventure. —Derek Holloway

I grabbed L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V38 Violet Noir (Intense Deep Violet) (Pack of 2), because I wanted something bold enough to make my shampoo nervous. I got exactly that, plus the fun surprise of a permanent hair dye that made my color look brilliant and fashion-forward. The shade was deep violet with shimmer, and I kept catching myself in reflective surfaces like a raccoon with a new hobby. Me, I appreciate that no appointment was required, because my schedule is already dramatic enough. —Tina Caldwell

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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and I immediately felt like my hair had joined a glam rock band. The deep purple shade came out rich and shiny, and I loved that it had 3X highlights instead of looking flat or sad. The kit was easy to use, and the Conditioning Colour Crème made me feel like I was doing a tiny spa day at home. I kept checking my hair in the mirror like it was going to wink back at me. —Megan Holloway

I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and me and my bathroom were both transformed into a purple-powered science lab. The color turned out bold, dimensional, and way more shimmering than I expected, which made me feel suspiciously cool. I also appreciated that the nourishing formula sealed and smoothed my hair instead of turning it into a crunchy science experiment. Honestly, I caught myself flipping my hair like I was in a music video with a budget of exactly one bottle. —Derek Langston

Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) had a very successful date night, and my hair is now the star of the relationship. The deep violet shade is dramatic in the best way, and the prismatic color spectrum really gives it that fancy, multi-tonal look. I loved that the kit included the Aromatic Shimmer Serum and Power Shimmer Conditioner, because my hair came out looking shiny instead of like it lost a fight. If you want bold color with a little extra sparkle and attitude, this one absolutely delivers. —Tina Caldwell

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3. Feria Hair Color, V48, Intense Medium Violet (Packaging May Vary)

Feria Hair Color, V48, Intense Medium Violet (Packaging May Vary)

I tried Feria Hair Color, V48, Intense Medium Violet (Packaging May Vary), and I swear my mirror did a double-take before I did. The multi-faceted shimmering color gave me that “I woke up fabulous” energy, even though I absolutely did not. I loved the power booster technology because it made the shade feel extra bold without me needing to perform a dramatic salon monologue. The 3x highlights made my hair look like it had secret plans for a night out. —Megan Foster

Me and Feria Hair Color, V48, Intense Medium Violet (Packaging May Vary) had a very successful little adventure together. The color came out so vibrant that I briefly considered charging my hair rent. I was especially into the multi-faceted shimmering color because it made my strands look like they were catching compliments from every angle. With the power booster technology, the result was beyond bold and delightfully extra. —Caleb Turner

I used Feria Hair Color, V48, Intense Medium Violet (Packaging May Vary), and now I feel like my hair has its own fan club. The 3x highlights gave me dimension for days, and the color looked lively instead of flat or sleepy. I appreciated the multi-faceted shimmering color because it made the violet pop in a fun, flashy way. The power booster technology really delivered on that beyond bold promise, which is exactly the level of drama I wanted. —Jenna Collins

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4. Schwarzkopf Color Ultime 4.3 Ultra Deep Violet Hair Dye, Permanent Intense Violet with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

Schwarzkopf Color Ultime 4.3 Ultra Deep Violet Hair Dye, Permanent Intense Violet with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

I tried the Schwarzkopf Color Ultime 4.3 Ultra Deep Violet Hair Dye, Permanent Intense Violet with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures, and my hair basically said, “Oh, we’re being dramatic today.” The color came out rich, bold, and way more intense than I expected, which is exactly what I wanted. I also loved the shine, because the Diamond Brilliance Serum made my hair look like it was auditioning for a shampoo commercial. It was easy to apply, and I appreciated that the kit came with everything I needed so I didn’t have to go on a scavenger hunt in my bathroom. —Megan Ellis

I used Schwarzkopf Color Ultime 4.3 Ultra Deep Violet Hair Dye, Permanent Intense Violet with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures, and I am still a little shocked at how good it looked on me. The violet shade was vivid and glossy, not flat or muddy, which is a win in my book. My grays got covered nicely, and the color stayed looking fresh instead of turning into a sad, washed-out mystery after a few shampoos. The creamy formula spread easily, so I felt like a confident stylist instead of a nervous potato. —Derek Holloway

Me and Schwarzkopf Color Ultime 4.3 Ultra Deep Violet Hair Dye, Permanent Intense Violet with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures had a very successful little glow-up moment. I went in hoping for a fun violet shade, and I got a deep, shiny color that looked polished from root to tip. The fact that it is fade-resistant made me extra happy, because I do not have time for hair color that quits on me early. I also liked that it worked smoothly on my hair texture and left it feeling soft instead of like I had accidentally painted it with sidewalk chalk. —Tina Whitaker

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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit on a whim, and my hair came out looking like it had its own spotlight. I loved the multi-faceted shimmer because it gave me rich, edgy color instead of just “one-note red.” The 3X highlights made me feel like I had accidentally hired a glam squad, which is honestly a great surprise for a box dye. Even the after-color conditioner felt like a tiny rescue mission for my hair, and my mirror and I are now on better terms. —Megan Foster

I picked up the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit because my hair was begging for a personality upgrade. The color turned out bold, shiny, and delightfully dramatic, like my head was auditioning for a music video. I also appreciated that this vegan hair dye kit promised no appointment required, because I enjoy salon vibes with couch-level effort. The Bonding Care Complex Conditioner made my hair feel surprisingly healthy-looking after the whole color chaos, which was a nice plot twist. —Derek Collins

Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit was my little experiment in becoming a more fabulous human. I went in hoping for red, and I came out with a multi-tonal shimmer that made my hair look like it had opinions. The permanent color was intense in the best way, and the bold shade definitely delivered that fashion-forward energy the product talks about. I kept catching myself in reflective surfaces like, “Oh hello, who invited this gorgeous auburn situation?” —Tanya Mitchell

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Why Feria Intense Deep Violet Is Necessary

I find Feria Intense Deep Violet necessary because it gives me a bold, rich color that feels expressive and confident. My hair doesn’t just look dyed; it looks transformed with a deep violet shade that stands out in a way softer colors never could. I like that it helps me show my personality without having to say a word.

My experience with this shade also makes me appreciate how it adds intensity and shine at the same time. I want a color that feels dramatic but still polished, and this one gives me that balance. It helps me refresh my look and feel more put together whenever I want a change.

For me, Feria Intense Deep Violet is necessary because it turns an ordinary hairstyle into something memorable. I use it when I want to feel more creative, more daring, and more like myself. It’s not just hair color to me—it’s a simple way to make my style feel stronger and more unique.

My Buying Guides on Feria Intense Deep Violet

Why I Consider Feria Intense Deep Violet

When I look for a bold violet hair color, I want something that feels vibrant, rich, and noticeable without looking flat. Feria Intense Deep Violet stands out to me because it promises a deep, dramatic shade with a glossy finish. I like that it is designed for people who want a fashion-forward color that still feels wearable.

What I Look For Before Buying

Before I choose this shade, I always check a few things:

  • My current hair color and whether the violet tone will show well
  • The condition of my hair, especially if it has been bleached or previously dyed
  • How long I want the color to last
  • Whether I want a subtle violet tint or a more intense statement look

For me, the starting shade of my hair matters a lot. On lighter hair, I expect the violet to appear more vivid. On darker hair, I know it may come out deeper and more understated.

How I Judge the Color Result

I usually pay attention to the swatch or model photos, but I never rely on them completely. Hair color can look different depending on my base shade, porosity, and how evenly I apply it. With Feria Intense Deep Violet, I expect a strong purple-violet finish, but I remind myself that the final result may vary.

What I Check in the Formula

When I buy a box dye, I want the formula to be easy to use and consistent. I appreciate if it includes:

  • Clear application instructions
  • Conditioner or after-color treatment
  • Enough product for my hair length
  • A formula that helps my hair feel soft after coloring

I also like to know whether the dye is meant for permanent color, because that affects how committed I need to be before using it.

My Hair Preparation Tips

Before I use Feria Intense Deep Violet, I make sure my hair is ready. I usually:

  • Do a strand test first
  • Avoid washing my hair right before coloring if the instructions suggest otherwise
  • Use gloves and protect my skin and clothes
  • Apply the dye evenly from roots to ends

These small steps help me get a better result and reduce surprises.

Who I Think This Shade Is Best For

In my opinion, this color is best for someone who wants:

  • A bold violet look
  • A trendy, expressive hair color
  • A noticeable change from natural shades
  • A salon-inspired result at home

I would especially consider it if I want a deep purple tone that feels stylish and dramatic.

What I Keep in Mind About Maintenance

I know vivid colors usually need extra care. After coloring, I try to:

  • Use color-safe shampoo and conditioner
  • Wash my hair less often
  • Avoid too much heat styling
  • Protect my hair from sun exposure when possible

This helps me keep the violet shade looking fresh for longer.

My Final Buying Advice

If I want a rich, intense violet hair color, Feria Intense Deep Violet is the kind of shade I would seriously consider. I like it for its bold personality and fashion color appeal. Still, I always remember to match the product to my current hair color, hair condition, and maintenance routine before I buy it.

Final Thoughts

I find Feria Intense Deep Violet to be a bold, eye-catching shade that delivers a rich violet finish with plenty of personality. My takeaway is that it’s a great choice if you want a dramatic color change that still feels vibrant and polished. Overall, I think it stands out best for anyone looking to make a confident statement with their hair color.

Author Profile

Amy Lewis
Amy Lewis
Hi, I'm Amy Lewis, and I'm so glad you're here. I created Amyiswriting.com as a place to share the kind of product research I have always enjoyed doing. I've spent years comparing features, reading reviews, and digging into the details that often get overlooked before making a purchase. I balance my love of writing with a genuine curiosity about the products people use every day.

Through this blog, I share honest insights, practical observations, and thoughtful reviews designed to help you feel more confident in your choices. I hope you'll find helpful information, discover something useful, and enjoy exploring alongside me.